FAQ
Struggling to get leads, rank higher, or turn website visitors into paying clients? You’re not alone. Most contractors lose jobs because their Google Business Profile isn’t optimized, their website isn’t built to convert, or their SEO isn’t driving the right traffic. Our FAQ page answers the biggest questions about SEO, web design, Google rankings, and lead generation so you can stop guessing and start growing.
At Sasquatch SEO, we take the mystery out of digital marketing. Whether you’re wondering why your website isn’t showing up, how to rank higher on Google, or why leads aren’t turning into sales, we’ve got the answers—and the solutions—to get you booked out.
General SEO & Lead Generation FAQ
START HERE: SEO Basics?
SEO (Search Engine Optimization) is like building a foundation for your business online, just like you build foundations in construction. It’s all about making sure people can find your business when they search for services like yours on Google or other search engines.
Here’s a breakdown:
1. Imagine Your Website is a Storefront
SEO ensures your “storefront” (your website) is not hidden in the back alley of the internet. Instead, it puts your business on the main street (the first page of search results) where people can easily see it.
2. Think of Search Engines Like Referrals
Just as a happy client refers your services to others, SEO helps search engines recommend your business to people looking for contractors in your area.
3. It’s About Trust and Reputation
Search engines like Google “trust” businesses that have good content, fast-loading websites, and positive reviews. If your website is optimized, Google will see you as a reliable contractor and show your site more often.
4. The Tools You Use Matter
Just like the right tools and techniques lead to a better build, SEO uses tools like keywords, quality content, and link building to help your site rank higher.
5. SEO Brings Long-Term Results
While ads are like putting up a billboard (you pay for immediate visibility), SEO is more like building a structure—it takes time, but the results last longer and keep bringing in leads without paying for ads every time.
6. Your Local Market
For contractors, Local SEO is critical. It ensures your business shows up in “near me” searches or on Google Maps when someone in your area is looking for a contractor.
Example:
If someone types “roofers near me” into Google, SEO helps make sure your business shows up near the top of the list. This means more people click on your website, call you, and ultimately hire you.
SEO is essentially the digital version of putting up signs, networking, and getting great referrals—only it works 24/7 to bring clients to you.
Why isn’t my website showing up on Google?
If your site isn’t ranking, it could be due to weak SEO, poor website structure, slow loading speeds, or lack of relevant content. Sasquatch SEO fixes these issues to get you visible.
How does SEO help contractors get more leads?
SEO ensures your business appears at the top of Google when customers search for your services, driving higher-quality leads directly to your website without paying for ads.
How long does it take to see results from SEO?
SEO is a long-term strategy, but you can expect noticeable improvements within 2-3 months, with major results appearing within 6-12 months, depending on competition and strategy.
However, If your missing out on the basics it could be as quick as 1-3 weeks.
Do I need SEO if I already have a website?
Yes! A website without SEO is like a billboard in the middle of nowhere—no one will see it. SEO optimizes your site for rankings, traffic, and conversions.
Why am I getting website traffic but no calls?
If visitors aren’t converting into customers, your site may lack clear calls to action, trust signals, or fast loading speeds. We optimize design and content to turn traffic into jobs.
Google Business Profile Optimization FAQ
Why isn’t my business in the top 3 of the Google Map Pack?
Google ranks businesses based on relevance, proximity, and authority. If your Google Business Profile isn’t optimized, you’ll be buried under competitors. We fix that.
How often should I update my Google Business Profile?
Regular updates with photos, posts, and customer responses signal to Google that your business is active, helping maintain and improve rankings.
How can optimizing my Google Business Profile get me more jobs?
A properly optimized profile boosts rankings, attracts local searches, and increases calls from real customers looking for your services. The top 3 businesses get 80% of the traffic on Google Business Map Pack
Can you fix incorrect information on my Google Business Profile?
Yes! We audit, correct, and optimize your profile to ensure accurate business details, better rankings, and more leads.
Website Design & Conversion Optimization FAQ
Why isn’t my website converting visitors into clients?
If your website isn’t clear, fast, and easy to navigate, visitors leave. We optimize design, calls to action, and content to maximize conversions.
What makes a website high-converting?
A clear value proposition, fast load times, strong calls to action, mobile-friendliness, and SEO make a website convert visitors into leads.
Can you redesign my existing website to improve SEO and conversions?
Absolutely! We revamp underperforming sites to ensure they rank higher, load faster, and turn visitors into paying clients.
We do this by rebuilding a new site and then transferring your domain authority to that new site. That way your existing site can be up and going and when your new site is built you don't lose your already gained rankings.
How does mobile-friendliness affect my rankings?
Google prioritizes mobile-friendly sites. If yours isn’t optimized, you’re losing rankings and leads. We make sure your site works perfectly on all devices.
On-Page & Technical SEO FAQ
What is on-page SEO, and why does it matter?
On-page SEO optimizes content, structure, and keywords so Google ranks your site higher and sends you more traffic.
What’s the difference between on-page and technical SEO?
On-page SEO focuses on content, keywords, and structure. Technical SEO improves site speed, indexing, and mobile-friendliness—both are critical for ranking.
How does website speed impact my SEO rankings?
A slow site frustrates users and makes Google lower your ranking. We optimize load speeds to improve rankings and conversions.
Do broken links or errors on my site hurt my rankings?
Yes. Google penalizes sites with errors, broken links, and poor structure. We audit and fix these issues to improve your SEO.
SEO-Optimized Blog Content FAQ
How do SEO blogs help me get more leads?
Blogs target customer searches, drive organic traffic, and position you as an industry expert. More visibility = more leads.
What types of blog topics should contractors focus on?
High-search-volume topics like cost breakdowns, maintenance tips, service comparisons, and local projects help attract qualified leads.
How often should I post SEO-optimized content?
Posting 5-30 blogs per month keeps your site active, ranking, and attracting organic leads. We handle content creation so you stay ahead of the competition.
We provide you with 30 high-quality, keyword focused posts per month.
Your competition doesn't stand a chance